INCAUS

“Maximizing ROI is an integral part of a Successful Esthetic Business” 

Manufacturers are interested in supplying new products, through adding new features, benefits, and re-designing functional and aesthetically pleasing models. But they are also in the after sales business—they have clients to keep happy. In the name of modern, advanced, innovative state-of-the-art technology. End of the day, manufacturers are obliged to find ways to sell. To make the most of a client’s every dollar, they engage, sometimes begrudgingly.

Value engineering is closely associated with cost cutting, but that limit the overall performance. The goal isn’t to trim the bottom line, but to maximize function at the lowest possible cost. Product quality is still the name of the game. Value engineering is a methodology that ensures the owner is not overpaying for quality when an equally effective option exists.

Here’s the good news: Value engineering is not a concept; it’s a method. A definable, repeatable method. Whether a design team wants to substitute one equipment for another, consider alternative practical methods, or limit a spa’s demographic impact, the process remains generally consistent.